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Comteque Data It Services

Data Mining and Migration
Knowledge Discovery

Welcome to Comteque Data IT Services:
your one stop shop for solutions to all your data mining and migration needs.

Centralise your data. Simplify your systems. Innovate your business.
We solve your most difficult IT problems.

 

Our core business includes Data Management, Database Management, Data Migration, Data Merging, Data Validation, Data Dedupe, Data Washing, Data Cleansing and ETL.

We bring together disparate information about customers, sales, marketing efforts, responsiveness and communications. It also allows you to manage projects and tasks so that you can obtain information efficiently and target your market more accurately.

We offer several types of consulting services in the following areas

  • Data Warehouse & Business Intelligence
  • Enterprise Architecture
  • Solution Architecture
  • Data Integration
  • Data Cleansing
  • Data Migration
  • Data Governance

Data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both.

Data mining tools predict behaviors and future trends, allowing businesses to make proactive, knowledge-driven decisions. Data mining tools can answer business questions that traditionally were too time consuming to resolve. They scour databases for hidden patterns, finding predictive information that experts may miss because it lies outside their expectations.

Specific uses of data mining include:
    * Market segmentation - Identify the common characteristics of customers who buy the same products from your company.
    * Customer churn - Predict which customers are likely to leave your company and go to a competitor.
    * Fraud detection - Identify which transactions are most likely to be fraudulent.
    * Direct marketing - Identify which prospects should be included in a mailing list to obtain the highest response rate.
    * Interactive marketing - Predict what each individual accessing a Web site is most likely interested in seeing.
    * Market basket analysis - Understand what products or services are commonly purchased together; e.g., beer and diapers.
    * Trend analysis - Reveal the difference between a typical customer this month and last.

Data mining is a powerful new technology with great potential to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers. It discovers information within the data that queries and reports can't effectively reveal.